Analytics

Overwhelmed by data?

“What do I do with all this data? Which eCommerce Google Analytics report should I review and send to my manager? Which Key Performance Indicators (KPIs) should I track and trend for my B2B Lead Generation site? I hear ‘ Actionable Insight’ but I can't figure out how? I need help in creating a measurement-based culture within my organization.”

These are typical challenges business owners and marketing managers struggle with all the time. We can help you answer and solve these challenges.

We believe that "less is more" so we focus our attention on real business conversion goals and then figure our what data we should drill down into and report on to identify the progress and or the issues.

Google Analytics

We use Google Analytics to track the performance of all our clients website because it’s:

• Easy to implement

• Simple to extract data

• Provides custom reports

• Ecommerce Tracking

• Can be integrated with Google PPC Ads

• Allows you to track conversion funnels

• Is constantly being enhanced

• It’s free

It’s easy to set up a Google Analytics account (just sign up and add the tracking code to your website! It is really that simple).

But without an expert opinion (or say, the expertise of a Google Analytics specialist), you could end up with unrecoverable data inaccuracies, reviewing inflated reports, capturing incomplete data, mixing paid and non-paid search engine traffic, and missing out on the wide array of benefits that the tool provides.

So often we find companies have implemented Google Analytics but are not reviewing the stats. We can make sure you’re using each of Google’s valuable tools to their highest potential and benefit to you, so you’re tracking and analysing relevant and actionable metrics, not confusing data.

We are committed to finding the right balance between interpreting your web analytics stats and coming up with appropriate suggestions for improvement in the context of goal conversions.

Web Data & Management Reporting

At the highest level our Web Analytics and Management Reporting Services seek to answer the business optimisation questions on a monthly basis in order to allow you to make informed decisions about what to do next. These high level questions are business focused and include, simply;

• What do we know now?

• What don’t we know but would like to find out?

• What should we do next?

At a more detailed level this information will provide you with answers to questions such as:

• Which websites are referring traffic to our site?

• How can we lower our shopping cart abandonment rate?

• What business goals are being achieved?

• What are our top keywords?

• Which countries are our visitors coming from?

• How are different customer segments interacting with our website?

• Why are visitors leaving my site and where do they go afterwards?