Build Targeted Traffic

People are looking for you... but are they finding you?

What is the point of having a website if it isn’t bringing you leads and enquiries?

If no one can find your site, you’ve wasted your money. We can help drive qualified traffic to your website so you can grow your business and start generating quality leads!

Most traditional marketing is quoted in terms of “Cost per Thousand” people. The subtext is that it’s just a numbers game.

The problem is this approach looks at distribution numbers rather than

• How many people who actually took notice of your message?

• What percentage of the audience that are qualified prospects?

Very often traditional print marketing relies on vague demographics in the hope of reaching a specific group of people, but the targeting is often quite limited.

The internet can change all that. Online and offline marketing efforts can be measured and more targeted.

Let’s play a different numbers game

Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.

The power of the internet is that it is pull marketing rather than push or interrupt-marketing. The demographics and behavioural patterns are easier to identify and the message can be easily targeted and tested and changed in an instant.

At WSI we use web tools & techniques (the toolkit) and business processes to ensure your business attracts the highest volume of targeted Web traffic possible. We also

• measure the return on investment and

• track the web visitor journey to

• learn how we might optimise this conversion process.

Some barriers to online success

Most companies find it extremely frustrating, having launched a website with high performance expectations, only to sit waiting for traffic that never comes.

The mentality of "If you build it, they will come" does not apply to the online world. Failure to correctly market your website will result in little to no visitors coming to your website.

Equally the notion that “If I get them there they will buy” is equally floored. How often have you entered a shop that looks like it should be able to offer you want you want, only to leave at worst hastily or at best disappointed.

Three Building Blocks:

1. Getting your website to rank highly in the search engines is the best way to consistently generate traffic for your website. This is done through a process known as Search Engine Optimization. Search Engine Optimization, or "SEO" as it is more commonly known encompasses several techniques and proven practices.

WSI employs only highly trained and certified Search Engine Optimization Specialists who use safe, proven methods to increase your rank within the search engines.

2. Paid Search marketing, or “PPC” is another way of driving very qualified visitors to your site. It is also a very good approach top identifying the most conversion-focused keywords and phrases to SEO.

3. On page ‘stickiness’ and ‘conversion path’ is equally critical. Failure to consider the visitor as paramount when planning your web pages would be as pointless as spending money hiring a coach to bring prospective customers to your premises and then either (a) not having what they are looking for or (b) them not being able to find what they need or (c) not giving them a sense of ease or conviction that you can deliver.

When you work with us at WSI, we can show you how to consistently generate quality traffic for your site and convert that traffic into sales and leads.