In a competitive business environment, understanding who your target market is, where they are visiting online and what their search patterns are can mean the difference between playing the game or sitting on the sidelines.

Do you know what your competition is doing online?

In a competitive business environment, understanding who your target market is, where they are visiting online and what their search patterns are can mean the difference between playing the game or sitting on the sidelines.

Online competitor analysis allows you to compare your website’s performance to that of your competitors. An online competitor analysis is an extremely useful research tool, which can provide you with an insight into your competitors’ online marketing strategies.

Competitor analysis is also essential for determining what needs to be done, whether you are ahead or behind your competitors. There are two levels of analysis available:

1. Webscan Competitive Analysis

Your website is part of your integrated internet marketing strategy. So it is important to review your website and those of your competition in order to excel.

With WSI’s online Webscan you will receive detailed information on how your competitiors and/or market leaders are using the internet for their business, and with comparison to your own business.will provide a technical analysis comparison of your website side-by-side with a list of selected competitors.

The report will help you understand your competitors’ website strengths and weaknesses. Strategic use of online business intelligence will strengthen your competitive advantage and will improve your business decisions, since it will help you to understand the areas your business needs to focus on online.

Repeating and reviewing this analysis over a period of time will help to give clear direction to any SEO strategy.

2. Advanced Competitor & Demographic Analysis

Competitors

Along with your website, your Search Engine Marketing and Internet Marketing strategies also need to be evaluated.

With this advanced competitor analysis, you will be able to learn how your online marketing presence, strategy and initiatives are positions compared to your competitors in your industry.

As a bonus, you will be in a position to learn what it takes to be in the top 10 results of Google when you potential customers are looking for you products and services.

 

Target Audience

It’s one thing to know what your competition is trying to do. But the key is to leverage this competitive advantage and deliver what the customer wants, in the right quantities, and at the right locations / online venues. We can use this marketing intelligence to start profiling your potential audience and uncover the purchase intent of your potential prospects.

Demographics analysis can be viewed as a form of research. This information is a key indicator in marketing and allows a more scientific approach to strategically plan your marketing. It is always interesting to see if the demographics based on our research is actually representative of your target market. If it is not, this may be a reason to analyse your traffic sources to ensure you are targeting the best online traffic sources for your company.

Companies we have worked with have even identified new, profitable target markets based on this research. This report will help reduce the guesswork on who you might be attracting to your website.

 

Brand Protection

It’s surprising how many people today will Google the name of any company or person that they come into contact with, just to do a little "background check".

This just goes to show that everyone who has a name, whether it is an individual or a company, needs to be aware of the impact and effect that their online footprint is having.

The top 10 results in Google is like a summary of your resume. You want to make sure what is coming up, represents your brand in a positive and trustworthy light.

You can and should influence these top 10 results. Your online reputation is even more important than word-of-mouth. Think about it, anyone can take a quick peek, without ever speaking to anyone who has heard of you or who knows you.

Using social techniques, we can ensure your brand has a positive reputation online when users are searching for them.

 

Actionable Insights

With the use of various internet tools, techniques and analysis, the competitive analysis you will get will include, among others, the following:

• True Online Competitor identification – i.e. the people that are competing for the keywords you want

• Detailed analysis of your website using WSI unique WebScan (technical review)

• Review of your website conversion path relative to best practice

• Comparison of your website against your competitors

• Competitors’ strategy and tactics online

• Competitors’ budget spent on Adwords / PPC campaigns

• Competitors use of Social Media

• Competitors strengths and weaknesses online

• Target Audience Demographics

• Analysis of the search trends for your primary keywords

• SEO competition overview: what are the parameters to rank on the top 10 results of Google?

• Recommendations for you as a result of the analysis