Content Marketing

What is Content Marketing

When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases because it is recognised by search engines as a valuable content rich site. By optimising content with relevant keywords, you will get organic (free) focused traffic driven to your site.

Content Marketing allows you to communicate with your customers and prospects while avoiding the salesman routine that often sends potential clients running for the hills. It is non-interruption marketing.

Rather than bombarding your audience with sales talk, you feed them credible information that educates them.

The essence of the Content Marketing Strategy is the belief that if you deliver consistent valuable information to buyers, they ultimately reward you with their business and loyalty.

3 Step process for content creation

Step 1 Analyse your business objectives and target market for the best content plan

• Your website will be evaluated for structure, content quality, inbound links and searches

• We will collaborate with you to identify your goals and who you should be targeting

• Your current website traffic and trends will be analysed

Step 2 Keyword research and content implementation

• Keyword analysis, research on target markets, industry sources and the Internet.

• Link building through newsletters, blogs, forums and relevant industry websites

• Write and edit quality content filled with keywords

• Blogs and Social Media keep visitors coming back and increase the quality of your website

• Press releases will be written and distributed on relevant websites

• Videos can be made and posted with inbound links, as well as pod casts for audio marketing

Step 3 Managing your content and measuring your results

• Search engine rankings and the activity on your website will be analysed.

• Monthly reporting to show you how your website is improving.

• Recommendations on how we can continually increase your websites content quality.