Get Better ROI

Do you know your website’s conversion rate?

The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return on Investment (ROI).

If you didn’t have an answer to our question, you’re not alone. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the business owners we speak to every day. Business owners who thought getting a website would improve their bottom line, but ended up being disappointed by the lack of results.

As Internet Consultants we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this.

How do we do this?

The long term objective is to build your credibility and deliver a positive online experience to your prospects and customers through improved content, page layout and navigation.

Simply by measuring and analysing the interactions with your website and/or social media channels we can present actionable data that informs your decision making rather than relying on the subjectivity of personal opinions. The kind of things we look at include:

• The effectiveness of the various channels in bringing traffic to your site

• The keywords and phrases driving the most conversion focused visitors

• The onsite click patterns and conversion funnels

• Testing various page layouts, design and content

• Enhancing the content with conversion focused / targeted keywords

• Reporting the results in terms of ROI, cost of leads, cost of sales

We are fluent in Google Analytics! Are you?

Much of what we are doing could be done by you if you wanted to take the time to become ‘fluent in google’ as we have. In theory plumbing should be quite simple…if you have the DIY Manual. But is it the best use of your time when you should be running and growing your business?

We can be your trusted adviser, helping you make your next marketing and business process decision based on hard data. Look at the experience of one of our Solicitor clients.