Increased Conversions

Increasing your conversion rate (whatever your online goals) without increasing your traffic can be a tricky process to deal with on your own. We have devised proven methods to help you increase your website’s conversion rate without having to spend more money getting extra traffic.

Conversion Architecture involves understanding your prospective customers and their needs and desires. When you can understand your prospect(s), you will find yourself in the unique position of being able create highly focused marketing campaigns that cater to each individual prospect.

Know your customer

In order to accomplish this, you need to be able to break your prospects down into visitor segments.

By segmenting your visitors correctly, you can ease them through your website’s conversion process at their own speed, and navigate them to the information, products and services that are most relevant to them.

Online Relevancy & Usability

“Don’t judge a book by its cover” doesn’t seem to apply to the web. If your website is not visually appealing and captivating, user-friendly and informative, unique and interactive, relevant to my particular need or interest… then you will lose business to your competition.

The human subconscious has developed an almost instant ability to determine whether the site I am on is where I need to be to solve my current challenge.

Gone are the days when you can simply transfer your print media to digital format and assume that your website is a glorified business card, available globally, twenty-four hours a day, seven days a week - the face of your company which you present to the world.

Your website needs to have the ability to keep prospective clients moving beyond the first page, subtly driving them to make a purchase or sign-up for a newsletter, request more information or download a brochure.

A clear call to action

Part of this process involves the strategic placement of calls to action within your website in areas that are proven to draw the eye. By utilising information discovered in eye-tracking studies, we are able to create unique designs that cause the eye to flow to specific areas of each page, prompting the end-user to take the desired action more often than the average website.

Whatever the business enhancing goal of your site may be, it must be able to funnel traffic to the right places and convert it into sales or leads.

Close the credibility gap

Whether you are selling online or the conversion happened offline you also need to be aware that visitors can be skittish. Your own experience will confirm this. The slightest doubt about your authenticity and credibility can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.

Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re dealing with.

Include testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine.

Avoid confusing layouts, incomplete product information and broken links as these account for the majority of customers abandoning a website even though they had already made the decision to purchase. If your goal is conversions, make sure there are as few roadblocks between your products and the “register” as possible.

Make it quick and convenient to buy from you and they will!

What kind of results can you expect from increasing your conversion rate?

Try our WSI Website Traffic Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our Internet marketing strategies can have on your business.