Our Internet Development Lifecycle is a five-phased, disciplined approach that is proven to generate results.

Each phase of the cycle builds upon the previous phase, creating a complete web development and marketing plan for your business that's targeted and measurable.

This means increasing your business' visibility on the Internet and driving more targeted visitors through your e-doors to increase conversions and ultimately, grow your business and your brand.

Phase 1: Research

Before attempting to propose any new campaign or strategy, the research phase is all about making sure we understand: your business, your target market, your competition, your business and internet objectives together with the effectiveness of your current internet and marketing strategy.
Your Business and Your Target Market
The underpinning principal of internet success is relevancy. In the mind of the visitor that translates as only the info I need in order to make a decision.
Knowing your customer is essential if the content is going to be persuasive and compelling to the point of calls to action being followed. We would want to take some time together to profile who these visitors are likely to be, their issues and their challenges.
During this first look, we ask a lot of questions to analyze your business and your target customers. With this information we can research deeper to understand their online behaviour - what key words do they use, what social sites do they visit, along with a number of other geographic, demographic and psychographic assessments.
This will uncover the how to communicate to your target customers in a way that influences them to engage with your service.

Your Website

Our first step is a website audit that will score your website on more than 100 quality points around build quality. It produces a dashboard and detailed report that serves as an easy way to check whether your site is making improvements as well as highlighting areas to focus on. It can also serve as a tool to compare your site with that of your competitors.
We would typically analyse the following items on your website and where appropriate, edit them to achieve top search engine rankings (focussing on Google) for your website (on-page SEO).

• Page titles
• Page headings
• Meta descriptions
• Keywords in use
• Navigation structure
• Internal link structure
• Duplicate site issues
• Picture alt tags
• Link title tags
• Site map(s)
• Google's sitemap protocol

Your Competitors

More importantly, perhaps, we will also compare this information to your competitor's websites as best we can. Repeating this audit over time will allow us to assess where your competitors are taking steps to improve their position.
To be successful in online marketing, businesses must gain a search advantage over their competition. A lack of understanding of what activity key competitors are doing with respect to their Internet presence represents a major void of intelligence for an enterprise.
The issue is not to understand what competitors are doing on the Internet, so that a company can follow a competitor's lead. But rather, by understanding the Internet marketing strategies of competitors, an enterprise is in a position to exploit the competitor's weaknesses and better leverage the company's strengths to effectively acquire, retain and grow its customer relationships.
Competitor information researched:
What keyword phrases they are using to target search engines;
What Google ads they use and approximate budget spend per month;
What search engine techniques they are using;
How many valuable inbound links their websites have; and
What challenges or opportunities do Sidell Gibson need to address.

Phase 2: Defining Effective Strategies that will deliver results

Taking what we have learned in the research, we can help you develop your Internet strategy with joined-up thinking that also informs your offline strategy.
It is essential, to define some measurable goals that we are seeking to achieve together, and to determine how best to implement the strategy given your budget to get the best return on that investment.
Intelligent marketing, in our opinion, is a strategy that is multi-disciplinary (i.e. it is a coherent approach across the online, offline, print and face to face sales) and measurable, based on agreed KPIs that will allow us to learn through every interaction. It will help us to only fish where the hungry fish are swimming.
Phase 3: Implement – Putting it all together
In the Implement phase your new Internet marketing solution is deployed online for the first time and your campaign goes live. This is where many Internet solution companies feel their work is done, but we know there's more to it when it comes to delivering a real return on your investment.
One of the most important steps in any marketing campaign is TESTING
Marketers who do not test before fully deploying a campaign are taking a gamble. We do not gamble with our clients' budgets, which is why Test and Learn is an integral component of every campaign we manage. This allows us to see what works best and to fine tune the strategy before rolling out your campaign in full.
Combining the technologies and techniques needed to deliver the best results for your campaign is our forte. Your web presence (sites, advertising, social media, etc) is built according to your needs, your budget and the best likelihood of results.
During this phase we also define timing (when the campaign begins and ends) and outline all of the action steps so you are aware of how everything will play out.

Phase 4: Measure – Checking Results against Objectives

Far too often business owners spend money on advertising with no way of measuring how effective that advertising is. But as the saying goes, you can't manage what you can't measure.
We use the latest Web Analytics tools to monitor your campaign and track where your best leads are coming from, which pages of your website are the most popular and other important customer data. These reports will be shared with you so that you understand how your campaign is performing and what can be done for even better results. This may relate to the targeted keywords or even the on-site messages and conversion path or calls to action.

Phase 5: Manage Results – Where the Rubber Hits the Road

Now we are able to answer the key questions;
What did we learn? What don't we know yet? What do we do next to improve our business?
After testing, tweaking and measuring it is time for further refinement and leveraging that which is giving us the best return on investment.
Once you understand where your best leads are coming from and what kind of sales messages they respond to, you will know where to spend your advertising budget most effectively for a healthy Return On Investment.
The management reporting will be tracking the website traffic against our pre-defined conversion goals – the KPIs that you own as meaningful outcomes. We do not just count clicks. We work hard to interpret the data so that we learn from every interaction. This is where the value of working with us really makes good business sense.