Persuasive Content

Persuasive Content Is Essential

The most frequently used button on the internet is the [back] button, because people cannot find what they are looking for , or worse still the don’t like what they see.

Since the internet works only on the basis of people finding relevant content, it is clearly one of the most important aspects of any web strategy.

When a customer comes to your website he is looking for specific information or he has a specific need. If you are able to address that specific need for them then help them resolve it, you will get the business.

Know your customer

First, we need to classify the people who will visit your website – your prospects and customers. It is usually obvious who many of the visitors will be, based upon the customer segments that you currently serve.

In order to maximize the chance of reaching our conversion goals, it is important to understand and address the needs of the website visitors - our current or potential customers.

Unique Service Proposition

A unique service proposition is a reason why a customer would choose to do business with you over your competitor. When a customer visits your website, he is deciding whether or not to do business with you. It is, therefore, important to display your unique selling proposition so that it is clear and persuasive to the visitor.

Conversion Path

Once we have a good understanding of who is coming to your website and how to attract their attention, the best way to sell to that person is to show them that you understand their need and then explain how you can help them fix their problem.

There are a number of elements that affect online conversions whether they be making the sale or getting the client to fill in a form or download some literature. These issues include:

• Present a professional image

• Reduce elements of friction (e.g. Flash intro pages, Pdf’s that don’t open a new window, Confusing navigation, Long forms, Hard to find contact information etc)

• Get inside your customers head (eg What’s their problem? How do they identify themselves? What is their personality? How do they make buying decisions? What’s their urgency? )

• Give them only the relevant information (What information do they need to make a decision?)

• Build credibility and develop trust (We only buy from people that we trust can deliver. Find ways to demonstrate it.)

• Persuade them to take action

We can Help you get it right!

Complete Keyword Analysis
Our team of dedicated keyword analysts use everything at their disposal to determine exactly the Keyword Phrases that will drive the best traffic to your site.

• Complete review of your existing site to determine a starting point as far as aggressiveness and relevance.

• Competitive analysis to determine the keyphrases you really WANT to target.

• Analysis of typical CPC rates for those keyphrases, to maximize your ROI.

Top Quality, Search Optimized, Original Content
Once you’ve approved your keyphrases, our copywriters and editors get right to work executing on our formula for success, and our streamlined process insures a smooth, fast, effortless (on your part) execution.

• Trained, expert copywriters take the time to develop unique content, branded just for your business.

• Our full-time editors insure that the content meets our strict quality control guidelines, and is optimized for tone, message, quality and grammar.

Seamless Integration
Effective implementation is key to making the most of your targeted content. Our staff of highly trained web developers use our Content Integration Templates to integrate your content into the look and feel of your existing site and insure visibility to the search engine spiders.

• We build internal links from your home page and existing sitemaps to effectively drive the web crawlers to your content pages

• Our team then builds navigation to cross link all of your content pages and increase internal page rank

• Finally, we add a compelling “call to action” to drive your visitors to your product pages or lead from. This dramatically increases conversion.

Complimentary SEO/SEM Consulting
The world of search engine marketing is many faceted. Having an unbiased account executive at your virtual beck and call makes your decision making process much simpler. We will guide you through the complex maze of what to do and what not to do to insure success.

• Concise advise on your existing content, product pages, meta tags and title tags.

• Insightful direction as to how to proceed with your other marketing efforts and alternatives to common pay per click solutions.

• Suggested ways to maximize your pay per click campaigns to insure top ROI.

Internal and External Link Building Support
Clearing away the myths and confusion about linking is our goal. Your internal link structure must be simple and completely navigable by your visitors and the search engines.

• We will advise you as to what the user experience can be to insure effective navigation.

Your account executive will guide you towards new ways of link building from sites that are relevant to your industry and nice directories.