Search Engine Marketing
Experienced business people know that reaching a potential customer during the right phase of their buying cycle is the key to converting that interest into a sale. Search engines have the unique ability to connect with prospects at the exact moment they're researching a product or service they may wish to buy. They want to find your business... so we help you to make sure they can!
Internet Marketing is no different from other forms of marketing in that the objective is to get your message about your products or services in front of as many of your qualified potential customers as possible. Search engine marketing refers to traffic generated as a result of a search of some kind.
Why is Search Engine Marketing so Important?
A visitor finding your Website through a search engine has already decided that they are interested in what you are selling and are specifically looking for it!
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81% of Internet users find what they are looking for through Search Engines
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There are some 60 Billion searches worldwide every month (and growing!)
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55% of Internet purchases originate from a Search Engine search
A Website is worthless unless people can find it.
Attracting the highest possible volume of qualified visitors to your Website is a function of Search Engine Marketing.
For your Website to be successful and of real value to your business, you need an effective Search Engine Marketing Strategy.
Effective Search Engine Marketing includes
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Search Engine Optimisation
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Pay-Per-Click Advertising
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Link building
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Directory Submissions
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Referral Marketing
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and ideally should be integrated with your offline marketing activities
Additional methods of traffic generation can help to complete your overall strategy and reach those consumers who may not be at ease with pure searches. These methods include banner ads on other websites, link exchanges, even offline promotions that direct people to a sale page or other area of your Website.
