Toolkit
Web Toolkit
How hard can it be?
If you’ve ever done any DIY you will be aware that it always seems to take you at least 3 times longer than a professional. Why is that? It’s fairly obvious really. It’s partly because of a lack of skill and experience, perhaps we don’t have the right tools or we don’t really know how to use the tools effectively. Sometimes there are new tools that we didn’t even know existed.
It’s not dissimilar when it comes to the internet. Everything is so accessible that we consciously or otherwise assume that it’s easy.
Of course there is some truth in that assumption but it needs to come with a warning – if we don’t use the right tools we can end up with a less than satisfactory finish that is not fit for its purpose and is a huge disappointment. And in the end, we don’t save anything. And when it comes to business marketing is arguably the most important investment of all...therefore, better to invest wisely for a good return.
So how do you choose a reliable Internet Solutions provider among the many choices available to you? We suggest that look for a company with experience, proven processes, the right resources and a competency and willingness to understand your business, your competition, your market. Our clients repeatedly tell us that we are "the only web people who speak to them about their business". What else is there to talk about?
Use the right tools
Our marketing toolkit includes everything you need for targeted lead generation, customer conversions, effective client relationship management and brand reputation management.
It's very interesting is that in the grand scheme of things, design scores 1/10 when compared with the importance of prospect targeting (6/10) and content relevancy (3/10). So where does that leave design and build?
When you add relevant content to your website on an ongoing basis the overall quality of your website increases because it is recognised by search engines as a valuable content rich site. By optimising content with relevant keywords, you will get organic (free) traffic..
The internet landscape changes at a fast pace and 'social media' is currently the fastest growing segment of Internet and Digital Marketing. But don't fall into the trap ...
The most frequently used button on the internet is the [back] button, because people cannot find what they are looking for , or worse still they don’t like what they see.
Experienced business people know that reaching a potential customer during the right phase of their buying cycle is the key to converting that interest into a sale. Search engines have the unique ability to connect with prospectsat the buying moment.
Affiliate marketing can be another very effective method of driving visitors to your Website from other Affiliate Websites. Some larger companies – Amazon for instance – use this method to great effect.
Search Engine Optimisation is all about developing your web site so that it is prominently displayed by Internet search engines i.e. Google, Yahoo & MSN for specific words or phrases applicable to your business.
"What do I do with all this data? Which eCommerce Google Analytics report should I review and send to my manager? Which Key Performance Indicators (KPIs) should I track and trend for my B2B Lead Generation site? I hear ' Actionable Insight' but I can't figure out how? I need help in creating a measurement-based culture within my organization."